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During the course of the 2011-12 IAC Competition there has been a lot of healthy discussion about the way we judge the films and award the Star ratings. Whilst there has been some positive feedback, it is clear that there are some issues that need to be addressed.
Back in July I assembled a team of experienced judges and well-known amateur film-makers for a day long workshop to review the IAC Judging Criteria that we apply in deciding those ‘Star’ ratings. We also took the opportunity to look at how to enhance the training we already give to our judges and how to build on the encouragement we offer young film-makers. I think this is all about being, as an Institute, as open and transparent as possible. The outcome is as follows:
Let’s start by stating the criteria to be applied by judges in the 2013 Competition:
1 Star - Work at this level shows little understanding of the basics of film-making. It
may for example have unsteady photography or problems with exposure, obvious
distortions of sound or unattractive abrupt changes. It may lack understanding
of the conventions of editing. The film may typically lack effective story or
structure and fail to engage the viewer.
2 Star - The work demonstrates a developing understanding of film-making techniques but
there are still some significant weaknesses. Cinematography may be inadequate
with little sign of attractive or well composed pictures. Sound may be uneven.
Story may feel too long. The film may fail to show an adequate sense of
purpose/structure/timing. Voiceover may state the obvious. Editing may not flow.
3 Star - Basically good cinematography, and with signs of using pleasing compositions.
Sound appropriate and well balanced. Clear structure and planning. Appropriate
pace. Acting good enough not to spoil the story. Flows reasonably well with few
distractions. Overall the film lacks sparkle, but largely holds the viewer’s
attention.
4 Star - It is expected that the story will hang together well as an artistic whole. This
standard of film would have something special about it: perhaps something original
in the treatment of the subject, or something out of the ordinary about the content,
or be technically creative. It may, however, have minor flaws which detrimentally
affect the audience appeal.
5 Star - An excellent film, creative and well structured, possibly stylish or innovative.
It has a clear and satisfying structure, appealing to the audience. Films at this
level would generally be technically excellent, demonstrating a comprehensive grasp
of film-making. Any acting/narration will be of a high standard, and the subject
matter will be well researched etc.
Clearly each Star rating will inevitably cover a range of attainment levels, and will be subjective to some degree; film is a work of art not science. However, all my judges have been through training for standardisation of the award categories, and will be instructed to consider both the technical and artistic merits of each film. Please also be aware that the general standard of films drifts over time, and my judges will try to assess films as they would be perceived by a ‘non specialist’ audience. For the first round of the Competition the judges will work in teams of three, to ensure that each film is seen by people from a variety of backgrounds and given the best chance possible.
A panel of final adjudicators will select a fixed number of eight IAC Diamond Award Winners from the 5 Star films. They will also select winners of ‘craft awards’ for acting, photography etc., and of course The Daily Mail Trophy for the Best Amateur Film of the Year.
Now how can we improve the quality of the feedback we give to you?
As a trial next year I will implement the following:
Competitors will be invited to supply a second copy of their film on a standard
definition DVD, which may be borrowed by the judge producing the written appraisal
if the judge feels this will be useful to do a more thorough job. Make no mistake,
the initial viewing of the film by the judging panel must still be thorough and
will determine the award granted. However, submitting the second copy is in your
best interests in ensuring that the judge can do a better job in giving you good,
accurate feedback on your work. It will be stressed to judges that they will be
absolutely forbidden from changing the Star rating as a result of a subsequent
viewing, because this would be unfair to other competitors.
So lastly what can we do to give more encouragement to younger film-makers?
Young film-makers will be given a choice of two competition options. They may
select only one:
1. Enter the main Competition. The judges will not be told the age of the
competitors. This is the option for ambitious film-makers who want to quote ‘Star’
ratings on their CVs, win top awards etc.
2. Enter exclusive competitions for Under 16 and 16-21 competitors. In each
category there will be a single judging panel who will review all the films, write
educational critiques about each, and decide which film is best. There will be no
‘Star’ ratings. This is for schools and other organisations who want upbeat and
constructive feedback on their work, without being intimidated by a Star rating
system normally applied to adult work. The best film from each age category will
be presented to the final round judges, along with those receiving the highest ‘Star’
ratings in the adult competition. From these the Best Under 16, Best 16-21 and
Best British Young Film-maker trophy winners will be selected.
The Competition Manager will make a selection from both competitions of which films are to be screened at the ‘Young Faces at BIAFF’ Show on the Saturday afternoon of the festival. Films from both competitions may be considered for inclusion in the UK’s UNICA Programme.
I hope you approve of the changes I am making. As usual, full entry forms for the 2013 Competition are already available on this web site in four languages. It is anticipated that the on-line registration system for entries will be available by mid September, which will offer a £2 saving on entry fees.
My sincere thanks are due to the following who participated in the workshop:
Alan Atkinson, John Gibbs, Linda & Michael Gough, Jill Lampert, Rob Day, Ron Prosser
and Reg Lancaster.
David Newman FACI, Competition Manager E-mail: competition@theiac.org.uk